ranklin capital

We back teams who turn complexity into something that feels simple.

Franklin Capital invests early in founders obsessed with abstracting hard systems and shipping user experiences smoother than a Falador teletab.

What we do

Invest early

Pre-seed and seed checks into founders building from a clear point of view. We help team who have a project that hasn't gone too far from tutorial island.

Obsess over UX

We're drawn to products where the interface does the hard work — payments, infra, web3, fintech — anywhere the experience hides an elly worth of complexity under the hood.

Operate alongside

Built and shipped at scale ourselves. We help with product, distribution, payments, and the messy parts of going from lumbridge to varrock.

Our thesis

The most valuable companies of the next decade will be the ones that take something painful — a regulated workflow, a fragmented market, a stack of legacy APIs — and makes it feel easy.

We want to meet the teams building those solutions.

Where we focus

About

Thomas Franklin

Co-founded Swapped.com, where he spent years inside the machineroom of modern payments — onboarding, sales, compliance, processing, anti-fraud, the whole tour. The job taught him that the hardest product work isn't adding features; it's removing everything that doesn't need to be there. Trim the fat, keep the gilded.

He invests his own GP, makes decisions quickly, and helps where possible.