// Holding company · est. for the long grind
We back teams who turn complexity
into something that feels easy.
Franklin Capital invests early in founders obsessed with abstracting hard systems and shipping user experiences smoother than a Falador teleport. No tutorial island. No hand-holding. Just the wire.
What we do
Invest early
Pre-seed and seed checks into founders building from a clear point of view. We move faster than a max-stam Vyre, ask few questions, and don't crowd the cap table.
Obsess over UX
We're drawn to products where the interface does the hard work — payments, infra, devtools, fintech — anywhere the experience hides a dragon's worth of complexity behind one big button.
Operate alongside
Built and shipped at scale ourselves. We help with product instincts, distribution, payments, and the messy parts of going from level 3 to maxed.
Our thesis
The most valuable companies of the next decade will be the ones that take something painful — a regulated workflow, a fragmented market, a stack of legacy APIs — and present it as a single, obvious button.
We want to meet the teams building those buttons. Bring your stats.
Where we focus
- ▸Payments & fintech infrastructure
- ▸Consumer products with real craft (and a bit of trim)
- ▸Devtools that feel inevitable — one-click wikis welcome
- ▸Vertical software sharp enough to slay a boss